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Beige is that weird colour they use to clothe sex offenders in Californian penal institutes. It's also the colour of choice for serial killer footwear, if you look carefully, you'll spot them on public transport. It's even a creepy kind of word when you say it aloud and think about it. Beige. Go on, extend that vowel sound.

Even the normally reliably innocent and super-cute Hello Kitty, in her Tropical iteration, is transformed into a thing to be scared of. Never mind the troubling pink bikini.

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