Tuesday, March 09, 2010


Shop Window Reflection

A crucial part of the sexual allure of clothes is often the obstruction placed on what we would want to see, added to markers or gateways pointing us in the direction of said focus. Yummy. As I irreverently discussed in MUSTN'T HAVES 1 and MUSTN'T HAVES 2, there may also be misdirection applied to move our attention away from the less attractive, something possibly even fully visible; yet the obscured object of desire is that which we notice. It's a cognitive process based upon our own shifting perceptual, experiential, and cultural assumptions, one that encourages response potential via our tastes.

Have you ever thought about the differences between seeing, looking, and noticing?

Even though we may not see something, we are acutely aware of its probable existence. And likewise, that which we do see and even look at directly, is very often not noticed. You may have a watch that you have looked at hundreds of times to check the time, and yet (without cheating!) how sure are you of the design of its numerals? How many are there? Are they Roman, Arabic, or just lines or dots?

We could sum it up thus:
- that which we are least aware of may be visible
- that which we are most aware of may be obscured

But see, here's the big thing: that which is obscured may not even exist in the way that we imagined it to exist, or indeed at all! And such is the power of these cognitive beliefs, that it functions even when we know that is indeed the case. Hence, the universal need for mirrors is, perversely, to reinforce illusion and to mask reality.

Dietrological analysis involves awareness of the behind acting as a blindfold to what is in front.


1 comment:

Nick O'Siris said...

That's the most interesting thing I've read today. I just read it out loud to myself for a second time to ensure that I got the maximum benefit of its interestingness.